Trademark Usage 

Kinisi Flow® Trademarks are an important part of our brand identity and must be used properly by all licensed instructors.

As a Kinisi Flow® Instructor, you're part of a growing movement, and with that comes the responsibility to protect and respect the brand. This guide outlines how to use Kinisi Flow® Trademarks and content appropriately.


It applies to how you represent Kinisi Flow® online, in classes, on social media, and in any promotional materials. Please read this page carefully and refer back to it regularly to ensure you're using everything correctly under your license.

To make things easier, we’ve put together a downloadable version of this guide: Keep it handy so you can double-check rules around logos, naming, and content use when needed.

Trademark Usage Guide

  • The Kinisi Flow® Trademarks are important business assets of Kinisi Fit Ltd, and should be treated with a high level of care. People around the world, including us, rely on our Trademarks to identify our products and services and to distinguish them from those of our competitors.

  • As the creators and global leaders in fitness & well-being programs we take great pride in our products and services and work relentlessly to improve them. We believe our passion for excellence is unrivalled. If our Trademarks became "generic" in a particular area, they would cease to identify our Company as the exclusive source of products and services on which they appear.

  • Accordingly, anyone would be able to use our marks without concern of a trademark infringement claim, creating confusion in the marketplace.

  • We respectfully request that you support our efforts to enforce the Kinisi Flow® Trademarks and take steps to use them properly and avoid confusion or misuse. If you have any questions concerning the proper use of the Kinisi Flow® Trademarks, contact us at kinisifit@gmail.com

  • The Kinisi Flow® brand name and related word and logo trademarks should only be used to indicate the source of our particular programs and related products and should not be used to refer to any other programs, products or services.

The Kinisi Flow® Trademarks 

  • Trademark offices around the world provide us with legal means for protecting consumers, licensees, distributors and our Company from third parties that imitate, infringe and/or counterfeit our products or services. 

  • These rights include the exclusive right to use our Trademarks in the countries where they are registered.

  • Our registered Trademarks enjoy a presumption of validity around the world.

  • Proper use of our Trademarks serve to distinguish our products and services from those of other companies, prevents the likelihood that consumers will be confused, and helps prevent damage to our marks, including, for example, tarnishment, dilution and genericisation. 

  • In the UK & Europe, Kinisi Flow® are registered trademarks owned by our Company Kinisi Fit Ltd.

  • We also have filled trademark rights in the following marks: Movercality™, Flowcality™ and Learning Layering system™ - these are words coined by us and are an arbitrary and fanciful word we selected as the original brand name that identifies our programs and related products. 

  • We have filed for variations of the Trademarks and logos worldwide and own trademark registrations in most countries, including all members of the European Community.

Who can use the Trademarks

Only those licensed by our Company have the right to use the Trademarks. Licensees are required by contract and law to follow the guidelines in their written license agreements. Kinisi Flow® members can review their respective license agreement(s) by logging into their account and visiting their dashboard. We ask that our licensees and enthusiasts of our programs everywhere contact us immediately if they become aware of any unauthorised or improper use of any of the Trademarks. You can email us at kinisifit@gmail.com

Please observe the following trademark usage rules

1. ALWAYS USE A TRADEMARK NOTICE: Always use the appropriate trademark symbols ® and ™ after the trademarks. The appropriate symbols should be used in all printed materials and advertising.

2. ALWAYS USE THE TRADEMARKS DISTINCTIVELY: The first letter for each of the Trademarks should be capitalised, e.g. “Kinisi Flow®”, not “kinisi flow®”. You can also capitalise KINISI FLOW® in its entirety, underline KINISI FLOW® or put KINISI FLOW® in italics. When referencing it is important to always refer to the program by the full program name

3. ALWAYS USE A TRADEMARK DISCLAIMER: For Kinisi Flow®, here is an example of an acceptable disclaimer: Kinisi Flow® and the Kinisi Flow® logos are trademarks off Kinisi Fit Ltd  used under license.

4. NEVER ALTER THE KINISI FLOW® TRADEMARKS: Do not change the graphics, colours, spelling, insert hyphens or combine two words into one. (Incorrect: "Kinisi Flow-meditation”).

5. NEVER USE THE TRADEMARKS AS TRADE OR COMPANY NAME: It is incorrect to use or refer to the Trademarks as a trade name (e.g. company name or facility name). For example, don't name your company with Kinisi Flow® in the title. Name your company something else and say that it offers Kinisi Flow® classes.
 
6. NEVER USE THE KINISI FLOW® TRADEMARKS ON MERCHANDISE: Only Kinisi Fit Ltd and its authorised partners can use the Kinisi Flow® Trademarks on merchandise like online content, fitness equipment, footwear, clothing and accessories and other products. So, never use the Kinisi Flow® Trademarks on merchandise (e.g. Don’t make shirts and put the Kinisi Flow® Trademarks on the shirt).

7. USE OF THE KINISI FLOW LOGOS: The Kinisi Flow® Logos were designed to designate products and services developed by our Company and may be used by licensees in their exact form and only to advertise and promote our programs, products and services. Unless our prior written approval is obtained, the Kinisi Flow® Logos are never to be used in connection with the manufacture, promotion, offer for sale or sale of any merchandise. The Kinisi Flow® Logos cannot be altered or modified in any way, nor can they be combined with any other trade names, trademarks or logos without our express written permission.

8. IN SUMMARY, THE KINISI FLOW® TRADEMARKS SHOULD NEVER BE USED IN THE FOLLOWING WAYS: With the letter “K & F” not capitalised — For example, “kinisi flow. Altered or Modified as a Trade Name — For example, "The Kinisi Flow Studio". On Merchandise — For example, don’t make “Kinisi Flow®” t-shirts to advertise programs or products not affiliated with Zumba Fitness, LLC. This information is for educational purposes only and should not be construed as legal advice nor does it provide a legal opinion on any specific facts or circumstances. If you have specific legal questions, you are urged to consult your own lawyer concerning your situation.

Ownership & Usage Rights

Kinisi Fit Ltd owns all rights to the Kinisi Flow® method, content, and materials. As a licensed instructor, your monthly Kinisi Flow® membership grants you permission, under a formal license agreement, to use the Kinisi Flow® name, logo, and selected promotional assets.

By joining as a Kinisi Flow® member, you agree to respect and adhere to the terms and conditions set out by Kinisi Fit Ltd. The materials provided to you are leased, not sold, and must be used in accordance with the guidelines laid out in your instructor license.

You are permitted to share short video clips (maximum 1 minute) of yourself or your class for promotional purposes. You must always credit Kinisi Flow® in your posts and tag us using:
@kinisiflow #kinisiflow #kinisifit Failure to comply with these usage terms may result in a review of your instructor license.

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