Trademark Usage Guide

  • The Kinisi Flow® Trademarks are important business assets of Kinisi Fit Ltd, and should be treated with a high level of care. People around the world, including us, rely on our Trademarks to identify our products and services and to distinguish them from those of our competitors.
  • As the creators and global leaders in fitness & well-being programs we take great pride in our products and services and work relentlessly to improve them. We believe our passion for excellence is unrivalled. If our Trademarks became "generic" in a particular area, they would cease to identify our Company as the exclusive source of products and services on which they appear.
  • Accordingly, anyone would be able to use our marks without concern of a trademark infringement claim, creating confusion in the marketplace.
  • We respectfully request that you support our efforts to enforce the Kinisi Flow® Trademarks and take steps to use them properly and avoid confusion or misuse. If you have any questions concerning the proper use of the Kinisi Flow® Trademarks, contact us at
  • The Kinisi Flow® brand name and related word and logo trademarks should only be used to indicate the source of our particular programs and related products and should not be used to refer to any other programs, products or services.

The Kinisi Flow® Trademarks 

  • Trademark offices around the world provide us with legal means for protecting consumers, licensees, distributors and our Company from third parties that imitate, infringe and/or counterfeit our products or services. 
  • These rights include the exclusive right to use our Trademarks in the countries where they are registered.
  • Our registered Trademarks enjoy a presumption of validity around the world.
  • Proper use of our Trademarks serve to distinguish our products and services from those of other companies, prevents the likelihood that consumers will be confused, and helps prevent damage to our marks, including, for example, tarnishment, dilution and genericization. 
  • In the UK & Europe, Kinisi Flow® are registered trademarks owned by our Company Kinisi Fit Ltd.
  • We also have filled trademark rights in the following marks: Movercality™ and Flowcality™ - these are words coined by us and are an arbitrary and fanciful word we selected as the original brand name that identifies our programs and related products. 
  • We have filed for variations of the Trademarks and logos worldwide and own trademark registrations in most countries, including all members of the European Community.

Who can use the Trademarks

Only those licensed by our Company have the right to use the Trademarks. Licensees are required by contract and law to follow the guidelines in their written license agreements. Kinisi Flow® members can review their respective license agreement(s) by logging into their account and visiting their dashboard. We ask that our licensees and enthusiasts of our programs everywhere contact us immediately if they become aware of any unauthorised or improper use of any of the Trademarks. You can email us at

Please observe the following trademark usage rules

1. ALWAYS USE A TRADEMARK NOTICE: Always use the appropriate trademark symbols ® and ™ after the trademarks. The appropriate symbols should be used in all printed materials and advertising.

2. ALWAYS USE THE TRADEMARKS DISTINCTIVELY: The first letter for each of the Trademarks should be capitalized, e.g. “Kinisi Flow®”, not “kinisi flow®”. You can also capitalize KINISI FLOW® in its entirety, underline KINISI FLOW® or put KINISI FLOW® in italics. When referencing it is important to always refer to the program by the full program name

3. ALWAYS USE A TRADEMARK DISCLAIMER: For Kinisi Flow®, here is an example of an acceptable disclaimer: Kinisi Flow® and the Kinisi Flow® logos are trademarks off Kinisi Fit Ltd  used under license.

4. NEVER ALTER THE KINISI FLOW® TRADEMARKS: Do not change the graphics, colours, spelling, insert hyphens or combine two words into one. (Incorrect: "Kinisi Flow-meditation”).

5. NEVER USE THE TRADEMARKS AS TRADE OR COMPANY NAME: It is incorrect to use or refer to the Trademarks as a trade name (e.g. company name or facility name). For example, don't name your company with Kinisi Flow® in the title. Name your company something else and say that it offers Kinisi Flow® classes.
6. NEVER USE THE KINISI FLOW® TRADEMARKS ON MERCHANDISE: Only Kinisi Fit Ltd and its authorised partners can use the Kinisi Flow® Trademarks on merchandise like online content, fitness equipment, footwear, clothing and accessories and other products. So, never use the Kinisi Flow® Trademarks on merchandise (e.g. Don’t make shirts and put the Kinisi Flow® Trademarks on the shirt).

7. USE OF THE KINISI FLOW LOGOS: The Kinisi Flow® Logos were designed to designate products and services developed by our Company and may be used by licensees in their exact form and only to advertise and promote our programs, products and services. Unless our prior written approval is obtained, the Kinisi Flow® Logos are never to be used in connection with the manufacture, promotion, offer for sale or sale of any merchandise. The Kinisi Flow® Logos cannot be altered or modified in any way, nor can they be combined with any other trade names, trademarks or logos without our express written permission.

8. IN SUMMARY, THE KINISI FLOW® TRADEMARKS SHOULD NEVER BE USED IN THE FOLLOWING WAYS: With the letter “K & F” not capitalised — For example, “kinisi flow. Altered or Modified as a Trade Name — For example, "The Kinisi Flow Studio". On Merchandise — For example, don’t make “Kinisi Flow®” t-shirts to advertise programs or products not affiliated with Zumba Fitness, LLC. This information is for educational purposes only and should not be construed as legal advice nor does it provide a legal opinion on any specific facts or circumstances. If you have specific legal questions, you are urged to consult your own lawyer concerning your situation.

Filming & sharing Kinisi Flow® Content 

Kinisi Fit Ltd own all of the rights to the Kinisi Flow® content and therefore under the licence agreement through your monthly or yearly Kinisi Flow® membership you agree to respectfully adhere to the terms & conditions of Kinisi Flow® & Kinisi Fit Ltd the company. 
As owners of the Kinisi Flow® content & system, Kinisi Fit Ltd the company are allowing ‘you’ the Kinisi Flow® member to lease the materials and content provided. Under the terms of your licence agreement you will be granted permission to use the name Kinisi Flow®, the logo and promotional materials provided.
You will be allowed to share a 30sec - 1min max video clip of yourself or your class. You MUST credit Kinisi Flow® at all times and tag us @kinisiflow via the social channels using the following hashtags #kinisiflow #kinisifit 
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